Joey Willmore: Trading Playbooks for Blueprints

In this episode of Nailed It, host Brandon Jensen sits down with Joey Willmore, whose journey from coaching football to becoming a leader in the flooring industry is anything but ordinary. Joey shares how his early career on the sidelines under coaching legend Jay Hill instilled a discipline and leadership style that seamlessly transitioned into his success in construction.

When the Covid-19 pandemic paused the football world, Joey pivoted, joining his father-in-law’s flooring company and discovering a new passion for craftsmanship and design. He dives into the evolution of flooring trends—from wall-to-wall carpeted homes to the rise of LVP—and explains how understanding style and function has become his niche.

Joey and Brandon also explore the current challenges facing the construction and flooring trades: a shortage of young workers, the impact of AI on career paths, and the opportunity for the next generation to "go pro" in the trades. With sharp insights, a few good laughs, and real advice for anyone thinking about a hands-on career, this conversation is packed with hustle, heart, and wisdom.